BACKGROUND
Lifeproof's Splash consumer display targets the active lifestyle community of Otter Box customers.
EXECUTION
An acrylic dye cut pocket holding an IPad with a background graphic that mimics a splash with waves in an ocean. The acrylic spins so customer can see product on all sides and demonstrates Lifeproof's waterporoof capabilities.
RESULTS
Rolled out to 1500 Target stores and the client is extremely happy. Brand has seen an increase in sales and will be at Target throughout 2017.