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PROJECT DETAILS

CLIENT: LG

CATEGORY: FREESTANDING DISPLAY / Home Appliance Display

BACKGROUND
This Home Appliance display is a freestanding island shoppable from all sides.


EXECUTION
It features several hands –on interactive features that allow shoppers to fully grasp the significance of key features and benefits that differentiate the brand.


RESULTS
Created broad visibility for a new concept in laundry within multiple retail channels with a maximum footprint.