BACKGROUND
Nationwide launch of a revolutionary laundry system introducing not only a new product, but creating a “third space” of laundry as the microwave did for cooking.
EXECUTION
A shopper focused process driven by agency directed proprietary research conducted in AMD’s Retail Innovation Center established key shopper insights, enabling AMD to create a display with maximum stopping power in the aisles.
RESULTS
Created broad visibility for a new concept in laundry within multiple retail channels with a maximum footprint and immersive “How To” video content and won the 2015 OMA Display of the Year Award.