BACKGROUND
Knob Creek was in need of an engaging display that promoted their private barrel program with distributors in the field that tied into the look and feel of their distillery.
EXECUTION
AMD delivered a display that not only met the immediate need for their promotional program but addressed the brands need for retaining the foot print with updated messaging after the promotional run was over. The lifespan of the display was drastically increased by including the post-promo signage with the initial display.
RESULTS
Knob Creek’s expectations were exceeded by the design, strength and functionality of the display as well as the longevity if provides. This has been a re-order program for them and will be in 800 distributor stores supporting this promotion and eventually converting to support traditional Knob Creek product.