BACKGROUND
Sony Electronics product line expansion at ABT store required fitting more offering into the same space.
EXECUTION
AMD delivered a cost effective modular wall system which affords flexible merchandising and cord management. Interchangeable panels allow for future updates with the ability to change colors and themes as needed.
RESULTS
The installation and re-merchandising was completed in less than 24 hours minimizing ABT Store construction time. Sony’s feedback from ABT Store is that the wall has proven to be one of the best systems they use for display. ABT has reported a sharp increase in Sony product sales as a result of the new attractive store in store display. Sony was also excited and pleased to have the update and expansion cost 25% less than the first generation wall.