BACKGROUND
GoPro asked AMD to design a modular, elegant and educational display containing plug and play functionality that was easy to install, maintain and update.
EXECUTION
AMD delivered a modular consumer electronic end cap display showcasing the new GoPro Karma, Hero 5, Karma Grip and accessories. The interactive display contained buttons allowing the consumer to access educational videos on the display monitor. The new display was rolled out to 1050 Best Buy stores in October 2016.
RESULTS
GoPro was was extremely happy with the modular design of the display allowing components to be interchanged with ease, increasing the display life. The interactive components helped engage consumers and were well received by in store staff.