Wrangler wanted AMD to design a jeans and shirt display fixture appropriate for the introduction of the Wrangler line at 50 Macy's locations.
Using both metal and wood, we designed a semi rustic display to show 300 plus pairs of jeans and to hold all colors and sizes. The display reflected the Wrangler brand and also provided interchangeable signage. AMD also coordinated the rollout and installation.
Macys appreciated the speed of the rollout and the initial sales were great. As a result, AMD is rolling out to a few hundred locations in april and may of 2017.