LG Discovery Zone
Key Opportunities and Objectives:
- Embrace the home appliance shopper and respect the magnitude of the purchase.
- Inspire them to reach beyond their initial expectations to a higher level of appliance performance.
- Equip shoppers with self-help to evaluate products and compare benefits.
Results:
- Achieved statistically significant lift for both:
- Overall evaluation of DZ display
- Store Experience
- The Discovery Zone had particularly high impact on shopper’s perception of the store department being:
- High Tech
- Fun